Document Type

Article

Journal/Book Title/Conference

Economics Research Institute Study Paper

Volume

6

Publisher

Utah State University Department of Economics

Publication Date

2004

Rights

Copyright for this work is held by the author. Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. For more information contact the Institutional Repository Librarian at digitalcommons@usu.edu.

First Page

1

Last Page

28

Abstract

The announcement on December 23, 2003 that a dairy cow in the state of Washington was diagnosed as having ESE sent shock waves through the US beef industry. This research uses auction experiments to determine the pre- and post-ESE effects of traceability and countryof- origin information on US consumer willingness to accept US and Canadian beef. The findings indicate that ESE has likely damaged US consumer demand for Canadian beef more than it has for US beef. The findings also indicate that most participants in the auction experiments would support the implementation of a mandatory animal identification program in the United States.

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