Date of Award:

1947

Document Type:

Thesis

Degree Name:

Master of Science (MS)

Department:

Family, Consumer, and Human Development

Advisor/Chair:

W.L. Wanlass

Abstract

This study is the result of two separate surveys of the retail grocery stores in Logan, Utah. The primary purpose of these surveys was to make a detailed study of price differentials as they exist between the stores of different kind, class, location and size. Logan was chosien for this survey for a number of reasons: (1) It is typical of many Rocky Mountain cities for size. (2) There is no one industry that completely dominates the economy of the city. (3) There are sufficient stores in kind and number to give the necessary data. (4) Besides the local independent stores that are in operation, there is a national chain system represented by Safeway Stores, Inc. and a small state chain represented by the American Food Store. The problem was to survey the Logan city grocery stroes for price data on food commodities in sufficient number to indicated the price differentials that exist within the stores. To facilitate this the local stores were segregated into four distinct classes, namely: (1) national chains, (2) a small state chain, (3) large city independents, and (4) neighborhood stores. The prices found in the chain systems were used as a bases for the comparisons that are made between both the chain stores and the two groups of independent stores. The study has proven valuable in that price differentials have been discovered to exist between the various commodity groups, as well as within the individual items. These differentials have varied with the commodity and within the different classifications of stores. Many of the pricing policies that are being practiced in the Logan stores are representative of market conditions as they exist in other cities within the Rocky area and might justifiably be applied to these communities with the expectations that similar results would occure.

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