Date of Award:
5-1975
Document Type:
Thesis
Degree Name:
Master of Science (MS)
Department:
Applied Sciences, Technology, and Education
Department name when degree awarded
Home Economics and Consumer Education
Committee Chair(s)
Dena Lee Call
Committee
Dena Lee Call
Committee
Edith Nyman
Committee
Frances Taylor
Abstract
Characteristics of consumers who used unit pricing were compared to consumers who did not use unit pricing. A numerical rating was developed to aid the researcher in classifying consumers into two extreme groups, "usually" and "seldom." The sample consisted of 50 shoppers who usually and 50 shoppers who seldom used unit pricing. Data was collected at a local supermarket where unit pricing is provided.
Of the variables tested, annual family income was not significant (.861)r number of individuals shopped for was relatively significant (.283)r and age of consumer (.028), occupation of consumer (.067), employment pattern of consumer (.031), education of consumer (.00014), occupation of spouse (.00001), and shopping frequency (.026) were significant.
Checksum
a73309b5584425add694cf4a85a70438
Recommended Citation
Bingham, Maurine, "Factors Affecting Consumers' Utilization of Unit Pricing" (1975). All Graduate Theses and Dissertations, Spring 1920 to Summer 2023. 2328.
https://digitalcommons.usu.edu/etd/2328
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