Farmers' Market Consumer Preferences & Premium Pricing for Organically Grown & Local Fresh Produce

Authors

J. Dominique Gumarikiza, Utah State University
Kynda Curtis, Utah State University

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

4-1-2013

Abstract

Product differentiation is shown to be an effective strategy for increasing market share and providing pricing premiums over undifferentiated products.

Recommended Citation

Gumarikiza, J. Dominique and Curtis, Kynda, "Farmers' Market Consumer Preferences & Premium Pricing for Organically Grown & Local Fresh Produce" (2013). All Current Publications. Paper 1018.
https://digitalcommons.usu.edu/extension_curall/1018