Does Consumer Knowledge of Organic Production Standards Influence Demand for Organic and Non-GMO Labeled Foods?

Authors

Tatiana Drugova, Utah State UniversityFollow
Kynda R. Curtis, Utah State UniversityFollow

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

5-2019

Abstract

This fact sheet summarizes a study conducted on consumer willingness to pay (WTP) for organic and non-GMO labels alone and in combination for bread and cookies, and how consumer knowledge that organic is non-GMO and overall organic knowledge of organic standards impacts WTP.

Recommended Citation

Drugova, Tatiana and Curtis, Kynda R., "Does Consumer Knowledge of Organic Production Standards Influence Demand for Organic and Non-GMO Labeled Foods?" (2019). All Current Publications. Paper 2004.
https://digitalcommons.usu.edu/extension_curall/2004