Pedagogical Agents as Social Models to Influence Learner Attitudes

Authors

Yanghee Kim, Utah State UniversityFollow
A. Baylor

Document Type

Article

Journal/Book Title/Conference

Educational Technology

Volume

47

Issue

1

Publisher

Educational Technology Publications

Publication Date

2007

First Page

23

Last Page

28

Abstract

Based on social-cognitive theory, we describe the role of pedagogical agents as “social models.” In several experimental studies we have found that pedagogical agents as social models can effectively persuade and motivate learners. We briefly describe two on-going projects where agents as social models are employed to enhance young women’s motivation and attitudes toward math and engineering.

Comments

Originally published in Educational Technology.
Copyright: Educational Technology Publications. Posted here with permission.

Recommended Citation

Kim, Y., & Baylor, A. L. (2007). Pedagogical agents as social models to influence learner attitudes. Educational Technology, 47(1), 23-28.