Cornerstone for Growth: How Minorities Are Vital to the Future of Newspapers

Authors

Ted Pease, Utah State UniversityFollow

Document Type

Article

Journal/Book Title/Conference

NewspaperResearch Journal

Volume

10

Issue

4

Publisher

Freedom Forum

Publication Date

Spring 1989

First Page

1

Last Page

37

Abstract

A comprehensive newspaper industry report on minority demographics recommends that American newspapers turn to minority readers, employees and advertisers to improve readership rates and stimulate stagnant circulation growth.

Comments

Originally Published by the Newspaper Division of the Association for Education in Journalism and Mass Communication in Newspaper Research Journal.

PDF is available for download.

Recommended Citation

Edward C. Pease. “Cornerstone for Growth: How Minorities Are Vital to the Future of Newspapers.” Newspaper Research Journal, 10 (4): 1-22. (Summer/Fall 1989).