Communicating Immediacy Throughout a Service Encounter: The Effect of Addressing Customers by Name on Gratuities Given to Food Servers

Authors

John S. Seiter, Utah State UniversityFollow
K. D. Givens
H. Weger Jr.

Document Type

Conference Paper

Journal/Book Title/Conference

Interpersonal Communication Division at the annual meeting of the Western States Communication Association

Publisher

Western States Communication Association

Publication Date

2-1-2013

Comments

*undergraduate student; **graduate student

Recommended Citation

Seiter, J. S., *Givens, K. D., Weger, H., Jr. (2013, February). Communicating Immediacy Throughout a Service Encounter: The Effect of Addressing Customers by Name on Gratuities Given to Food Servers. Paper presented to the Interpersonal Communication Division at the annual meeting of the Western States Communication Association, Reno, Nevada.