Ingratiation and Gratuity: The Effect of Complimenting Customers on Tipping Behavior in Restaurants
Document Type
Conference Paper
Journal/Book Title/Conference
Organizational Communication Division at the annual meeting of the International Communication Association
Publisher
International Communication Association
Publication Date
5-1-2005
Abstract
The present study examined the role of ingratiation on tipping behavior in restaurants. In the study, 2 female food servers waited on 94 couples eating dinner, and either complimented or did not compliment the couples on their dinner selections. Results indicated that food servers received significantly higher tips when complimenting their customers than when not complimenting them. These results and their implications are discussed.
Recommended Citation
Seiter, J. S. (2005, May). Ingratiation and Gratuity: The Effect of Complimenting Customers on Tipping Behavior in Restaurants. Paper presented to the Organizational Communication Division at the annual meeting of the International Communication Association, New York, New York.
