The Effect of Tattoos on Perceptions of Credibility and Attractiveness

Authors

John S. Seiter, Utah State UniversityFollow
S. Hatch

Document Type

Conference Paper

Journal/Book Title/Conference

Communication Theory and Research Division at the annual meeting of the Western States Communication Association

Publisher

Western States Communication Association

Publication Date

2-1-2005

Abstract

This study examined the effects of tattooing on perception of a male's and a female's credibility and attractiveness. 74 undergraduates viewed a photograph of a tattooed or nontattooed male or female model and then rated dimensions of the models' credibility and attractiveness. Analysis indicated that, although the models' attractiveness ratings were not affected by having a tattoo, their credibility ratings were generally lower when wearing a tattoo than when not wearing one.

Comments

*undergraduate student; **graduate student

Recommended Citation

Seiter, J. S., & *Hatch, S. (2005, February). The Effect of Tattoos on Perceptions of Credibility and Attractiveness. Paper presented to the Communication Theory and Research Division at the annual meeting of the Western States Communication Association, San Francisco, California.