Embracing Divergence: A Reexamination of Traditional and Nontraditional Conceptualizations of Persuasion

Authors

R. H. Gass
John S. Seiter, Utah State UniversityFollow

Document Type

Conference Paper

Journal/Book Title/Conference

Interpersonal Communication Division at the annual meeting of the National Communication Association

Publisher

National Communication Association

Publication Date

11-1-2000

Recommended Citation

Gass, R. H., & Seiter, J. S. (2000, November). Embracing Divergence: A Reexamination of Traditional and Nontraditional Conceptualizations of Persuasion. Paper presented to the Interpersonal Communication Division at the annual meeting of the National Communication Association, Seattle, Washington.