Intensity and color of language in attitude change and emotion

Document Type

Article

Journal/Book Title/Conference

Perceptual and Motor Skills

Volume

96

Issue

2

Publisher

Ammons Scientific

Publication Date

4-1-2003

First Page

492

Last Page

494

Abstract

This study examined whether messages using or not using emotionally intense language combined with certain colors, i.e., red, white, or blue, to effect attitude change. Emotionally intense messages were more positively associated with attitude change than were those with low emotional intensity, but no interaction effects or main effects for color were found.

Comments

*undergraduate student; **graduate student

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