A Rationale for Studying Persuasion

Authors

John S. Seiter, Utah State UniversityFollow
R. H. Gass

Document Type

Contribution to Book

Journal/Book Title/Conference

Perspectives on Persuasion, Social Influence, and Compliance Gaining

Publisher

Pearson/Allyn & Bacon

Publication Date

2004

First Page

1

Last Page

8

Recommended Citation

Seiter, J. S., & Gass, R. H. (2004). A Rationale for Studying Persuasion. In J. S. Seiter & R. H. Gass (Eds.) Perspectives on Persuasion, Social Influence, and Compliance Gaining (pp. 1-8). Boston, MA: Pearson/Allyn & Bacon.