Social Influence in Selling Contexts

Authors

John S. Seiter, Utah State UniversityFollow
M. J. Cody

Document Type

Contribution to Book

Journal/Book Title/Conference

Perspectives on Persuasion, Social Influence, and Compliance Gaining

Publisher

Pearson/Allyn & Bacon

Publication Date

2004

First Page

353

Last Page

371

Recommended Citation

Seiter, J. S., & Cody, M. J. (2004). Social Influence in Selling Contexts. In J. S. Seiter & R. H. Gass (Eds.) Perspectives on Persuasion, Social Influence, and Compliance Gaining (pp. 353-371). Boston, MA: PearsonAllyn & Bacon.