Environmentalist- Business Collaborations: Social Responsibility, Green Alliances, and Beyond

Authors

Edwin R. Stafford, Utah State UniversityFollow
Cathy Hartman, Utah State UniversityFollow

Document Type

Contribution to Book

Editor

George Zinkhan

Publisher

American Marketing Association

First Page

170

Last Page

192

Publication Date

2000

Recommended Citation

Stafford, Edwin R. and Cathy L. Hartman (2000), “Environmentalist‐ Businesss Collaborations: Social Responsibility, Green Alliances, and Beyond,” in Advertising Research: The Internet, Consumer Behavior, and Strategy, George Zinkhan, editor, Chicago, IL: American Marketing Association, 170-192