Title

Creating and Sustaining Ethical Capability in the Multinational Corporation

Document Type

Article

Journal/Book Title

Journal of World Business

Volume

34

Issue

4

Publisher

Elsevier

First Page

326

Last Page

343

Publication Date

Winter 1999

Abstract

Multinational corporations are continually seeking sources of competitive advantage. In addition to strategic, technological, financial, and organizational capabilities as sources of competitive advantage, this paper argues that ethical capability also can be an important source of sustainable advantage. The paper presents the challenges of ethics in an international context, discusses the resource-based view of competitive advantage, and describes how a multinational company can develop and sustain ethical capability through the related processes of transformational leadership, organizational learning, and human resource management.

Comments

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