Attitude-Strength and Support of Recreation Management Strategies
Journal of Leisure Research
National Recreation and Park Association
A sample of 365 respondents (from a questionnaire mailed to 485 residents), all residents of the Northern Front Range region of Colorado, USA were surveyed to examine: (a) the moderating effects of attitude-certainty and personal relevance on the relationship between attitude-extremity and prediction of support for recreation management strategies and (b) public perceptions of arguments for recreation management strategies. This was done in the context of public support of two mutually exclusive strategies: provision for motorized recreation opportunities; as opposed to non-motorized recreation opportunities. High levels of certainty and personal relevance allowed for better prediction of support for specific recreation management strategies from attitudes than low levels. Predictive validity was also related to the nature of beliefs about arguments for specific strategies. Implications suggest expanding the type of attitudinal information obtained in public surveys in order to improve the quality of attitudinal information and the effectiveness of communication campaigns.
Bright, A.D. (1997). Attitude-Strength and Support of Recreation Management Strategies. Journal of Leisure Research, 29: 363-379