Title

The Value of Beef Flavor: Consumer Willingness-to-Pay for Marbling in Beef Steaks

Document Type

Article

Journal/Book Title/Conference

Journal of Agricultural and Resource Economics

Volume

25

Publication Date

2000

First Page

722

Abstract

In recent years, much research and discussion has focused on the decline in the demand for beef relative to pork and poultry. This decrease in demand has been attributed to several factors, including the relative price of poultry, changing consumer eating trends and overall dissatisfaction with beef as a product. Numerous surveys have revealed that consumers are not only concerned with the fat and cholesterol content of beef, but they are increasingly concerned with the quality and consistency of beef. Such concerns likely affect the purchasing behavior of consumers when buying beef.

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