The new community of rules: Marketing on the social we
Journal of Applied Communications
Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
The Internet has evolved from being a source of information to becoming a "social web" where individuals interact with peers through blogs, Twitter, social networks, wikis, and social news websites to gather information used to make well-researched choices. Tamar Weinberg wrote The New Community Rules: Marketing on the Social Web to provide readers with strategies for successfully marketing ideas and products using social media.
Hall, K. (2012). The new community of rules: Marketing on the social web. [Review of the book The new community of rules: Marketing on the social web]. Journal of Applied Communications, 96(2), 11-13.