Information Sources Used by Homeowners in the Purchase of Major Appliances

Lynette Bartholomew


Information sources used by homeowners in their purchase of major appliances were compared with the homeowner's occupation, education, and income. The sample consisted of 60 Logan City homeowners who had Purchased a major appliance within the past 5 years. The respondents completed a questionnaire consisting of: 1) personal background information and 2) questions concerning their major appliance purchases. Dy testing with the adjusted chi square test , it was found that of the 3 consumer variables: education , income, and occupation , education was relatively significant ( .175), and occupation was very significant ( .074) in determining the type of information sources a homeowner used.