Date of Award:

1964

Document Type:

Thesis

Degree Name:

Master of Business Administration (MBA)

Department:

Management

Advisor/Chair:

Reed R. Durtschi

Abstract

A large number of students have entered Cache County to attend Utah State University. These students are of economic significance to Cache County in two ways. First, they are buyers of consumer goods in the Cache County in two ways. First, they are buyers of consumer goods in the Cache Trade Area. Second, they represent a part of the labor forces in Cache County. The magnitude and nature of the economic activity of Utah State University students in Cache County have never been adequately measured.

It is the purpose of this study to develop marketing and economic facts concerning Utah State University students' income and spending patterns. It will provide information about the spending patterns of an important segment of the Cache County population. It will also supply empirical data which will be useful in further analytical studies of consumer's economic behavior in the development of student income and expenditure theory.

Comments

A large number of students have entered Cache County to attend Utah State University. These students are of economic significance to Cache County in two ways. First, they are buyers of consumer goods in the Cache County in two ways. First, they are buyers of consumer goods in the Cache Trade Area. Second, they represent a part of the labor forces in Cache County. The magnitude and nature of the economic activity of Utah State University students in Cache County have never been adequately measured.

It is the purpose of this study to develop marketing and economic facts concerning Utah State University students' income and spending patterns. It will provide information about the spending patterns of an important segment of the Cache County population. It will also supply empirical data which will be useful in further analytical studies of consumer's economic behavior in the development of student income and expenditure theory.

Included in

Business Commons

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