Utah State University Extension
The Farmers’ markets coalition (2013) claims that farmers’ markets generate at least $1.3 billion in consumer spending each year in the U.S. According to the USDA-AMS (2002), average consumer spending per week at farmers’ markets was $17.30.
Gumarikiza, J. Dominique and Curtis, Kynda, "Exploring Consumer Spending at Farmers' Markets: Who Spends More?" (2013). All Current Publications. Paper 1036.