Utah State University Extension
This guide is written to help produce behavioral changes within communities. It was not produced just for people who specialize in marketing or public outreach, but for the administrative assistants in small organizations who need to draft a program to increase use of public transportation, for parents who want to improve local air quality for their children, for students who want to initiate sustainable behaviors at their schools, the frustrated commuters who would like to decrease traffic congestion.
Thomson, Ivy and Brain, Roslynn, "A Primer in Community-based Social Marketing" (2016). All Current Publications. Paper 1639.