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The alternative protein market is trending toward creating more animal product alternatives, not just meatless meat. Alternative protein is a growing market that creates meat alternatives for groups like vegans and vegetarians. Large meat companies are starting to invest in meatless meat research and technology. Reducing meat consumption is one of the best ways to reduce land and water usage as well as reducing carbon emissions.

Publisher

Utah State University

Publication Date

12-10-2020

Disciplines

Business | Marketing

How Alternative Proteins are Helping Consumers Reduce Their Carbon Footprint

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