Date of Award
8-2007
Degree Type
Thesis
Degree Name
Departmental Honors
Department
Marketing and Strategy
Abstract
The College of Business study abroad program began in the summer of 2007. The study abroad program promises to be a strong point in the scholastic career of any student that chooses to participate, as well as a key strategy to the future success of the College of Business as a whole.
The success of this program comes from overall national growth in the interest of studying abroad, as well as the trend in business of globalization. While there seems to be some competition for the College of Business study abroad program, the specialized needs that the program addresses provides it with a distinct advantage over many of its competitors. Because the program is in its infancy, it is crucial that the program provide a solid marketing mix and clear communication of the program's benefits to those who can take advantage of them.
Recommended Citation
Anderson, McKenzie Rae, "Take Your Business Elsewhere: A Marketing Plan for the USU College of Business" (2007). Undergraduate Honors Capstone Projects. 669.
https://digitalcommons.usu.edu/honors/669
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Faculty Mentor
Stacey Hills
Departmental Honors Advisor
Chris Fawson