Date of Award


Degree Type


Degree Name

Departmental Honors


Marketing and Strategy


Thousands of people travel to the small town of Cooperstown, New York each summer to see the Baseball Hall of Fame and Glimmerglass Opera. With so many visitors to this small town in New York’s Center Leather-stocking area, it is often difficult to find proper lodging. This paper presents the problems visitors face in locating lodging, discusses the process of determining what lodging options are available, and then describes a study undertaken to investigate opera patrons’ perceptions of lodgings while attending the festival. The paper concludes with results and marketing implications for Glimmerglass Opera.

Included in

Marketing Commons



Faculty Mentor

Cathy Hartman

Departmental Honors Advisor

Clifford Skousen