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Just about every company pays lip service to “the customer is king” philosophy, but nobody does it as well as Disney. The sign over the entrance to Disneyland Park says, “The Happiest Place on Earth,” but how does Disney make good on that promise?
Utah State University
customer service, innovation, empowerment, Disneyland
USU Jon M. Huntsman School of Business and Schulz, Eric, "Customer Service and Innovation are Key Today" (2013). Jon M. Huntsman School of Business News Collection. 153.