Jon M. Huntsman School of Business News Collection

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Description

Just about every company pays lip service to “the customer is king” philosophy, but nobody does it as well as Disney. The sign over the entrance to Disneyland Park says, “The Happiest Place on Earth,” but how does Disney make good on that promise?

Publisher

Utah State University

Publication Date

1-8-2013

Keywords

customer service, innovation, empowerment, Disneyland

Disciplines

Business

Customer Service and Innovation are Key Today

Included in

Business Commons

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