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Days prior to the February, 2011 Utah State University student referendum, the ‘green police’ were out in force issuing ‘citations’ to students who drove to school or placed recyclable items in the trash. The ‘citations’ were actually political leaflets from representatives of the USU College Republicans dressed in satirical law enforcement garb, protesting the“Blue Goes Green” ballot measure that would impose a 25 cent-per-credit-hour fee (averaging about $3 per student per semester) to fund a proposed Student Sustainability Office and administer a grant program for student initiatives to conserve resources on campus. Although placed on the ballot by a student grassroots movement, the USU College Republicans viewed the fee as a “socialistic” tax. “It’s taking my ability to choose away,” Mikey Rodgerson, the group’s president, told the campus newspaper. “We live in a bad economy ... and the school has the audacity to propose an AstroTurf fee.”
Utah State University
Framing, Sustainability, Free, Frugal
USU Jon M. Huntsman School of Business; Lamm, Alexi; and Stafford, Edwin R., "Framing Sustainability for the Free, Frugal, and Fit & Fabulous" (2014). Jon M. Huntsman School of Business News Collection. 26.