Educational Technology Publications
Based on social-cognitive theory, we describe the role of pedagogical agents as “social models.” In several experimental studies we have found that pedagogical agents as social models can effectively persuade and motivate learners. We briefly describe two on-going projects where agents as social models are employed to enhance young women’s motivation and attitudes toward math and engineering.
Kim, Y., & Baylor, A. L. (2007). Pedagogical agents as social models to influence learner attitudes. Educational Technology, 47(1), 23-28.