In this age of an ever-increasing list of analytics vendors and endlessly forwarded news articles that trumpet the promises of big data in higher education, it can be easy to become distracted by data science and miss out on another opportunity—supporting increased professionalism amongst university staff, faculty, and administrators. Indeed, like many technologies before it, analytics provides us with an opportunity to catalyze institutional effectiveness, but only when we resist the tendency to believe that technology can replace the need for human ingenuity and judgment. This report will argue that such threats to professional flourishing can be insulated against if administrators in higher education are willing to imbue analytics initiatives with a focus on increased data literacy, professional autonomy, and human collaboration. Our initial successes with focusing on the human element in analytics will be explored, accompanied by evidence supporting this approach.
Colver, M. (2018). The lifecycle of sustainable analytics: From data collection to change management. Office of Student Analytics: Utah State University.