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More than 250 authors at Utah State University published an Open Access (OA) article in 2016. Analysis of survey results and publication data from Scopus suggests that the following factors led authors to choose OA venues: ability to pay publishing charges, disciplinary colleagues’ positive attitudes toward OA, and personal feelings such as altruism and desire to reach a wide audience. Tenure status was not an apparent factor. This article adds to the body of literature on author motivations and can inform library outreach and marketing efforts, the creation of new publishing models, and the conversation about the larger scholarly publishing landscape.
Heaton, Robert, Burns, Dylan, Thoms, Becky, "Altruism or Self-Interest? Exploring the Motivations of Open Access Authors." College & Research Libraries, 80, 4, 2019, pp. 485-507. https://doi.org/10.5860/crl.80.4.485