Ingratiation and Gratuity: The Effect of Complimenting Customers on Tipping Behavior in Restaurants

Document Type

Conference Paper

Journal/Book Title/Conference

Organizational Communication Division at the annual meeting of the International Communication Association


International Communication Association

Publication Date



The present study examined the role of ingratiation on tipping behavior in restaurants. In the study, 2 female food servers waited on 94 couples eating dinner, and either complimented or did not compliment the couples on their dinner selections. Results indicated that food servers received significantly higher tips when complimenting their customers than when not complimenting them. These results and their implications are discussed.

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