The Effect of Tattoos on Perceptions of Credibility and Attractiveness

Document Type

Conference Paper

Journal/Book Title/Conference

Communication Theory and Research Division at the annual meeting of the Western States Communication Association


Western States Communication Association

Publication Date



This study examined the effects of tattooing on perception of a male's and a female's credibility and attractiveness. 74 undergraduates viewed a photograph of a tattooed or nontattooed male or female model and then rated dimensions of the models' credibility and attractiveness. Analysis indicated that, although the models' attractiveness ratings were not affected by having a tattoo, their credibility ratings were generally lower when wearing a tattoo than when not wearing one.


*undergraduate student; **graduate student

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