Title

Nonsmoker’s Perceptions of Male and Female Cigarette Smokers’ Credibility, Likeability, Attractiveness, Considerateness, Cleanliness, and Healthiness

Document Type

Article

Journal/Book Title/Conference

Communication Research Reports

Volume

27

Publisher

Taylor&Francis Online

Publication Date

4-28-2010

First Page

147

Last Page

158

DOI

10.1080/08824091003738073

Abstract

This study examined perceptions of male and female models depicted smoking or not smoking cigarettes. Undergraduate students viewed photographs of smoking or nonsmoking models and then rated the models' credibility, homophily, attractiveness, likeability, considerateness, cleanliness, and healthiness. Analysis indicated that being viewed as a cigarette smoker damaged people's images. With the exception of two dimensions of credibility, smokers, compared to nonsmokers, were rated less favorably on every variable examined in this study. These results are discussed.

Comments

*undergraduate student; **graduate student

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