Nonsmoker’s Perceptions of Male and Female Cigarette Smokers’ Credibility, Likeability, Attractiveness, Considerateness, Cleanliness, and Healthiness
Communication Research Reports
This study examined perceptions of male and female models depicted smoking or not smoking cigarettes. Undergraduate students viewed photographs of smoking or nonsmoking models and then rated the models' credibility, homophily, attractiveness, likeability, considerateness, cleanliness, and healthiness. Analysis indicated that being viewed as a cigarette smoker damaged people's images. With the exception of two dimensions of credibility, smokers, compared to nonsmokers, were rated less favorably on every variable examined in this study. These results are discussed.
Seiter, J. S., Weger, H., Jr., *Merrill, M. L., *McKenna, R. M., & Sanders, M. L. (2010). Nonsmoker’s Perceptions of Male and Female Cigarette Smokers’ Credibility, Likeability, Attractiveness, Considerateness, Cleanliness, and Healthiness. Communication Research Reports, 27 (2), 147-158.