Ingratiation and Gratuity: The Effect of Complimenting Customers on Tipping Behavior in Restaurants
The Journal of Applied Social Psychology
The present study examined the role of ingratiation on tipping behavior in restaurants. In the study, 2 female food servers waited on 94 couples eating dinner, and either complimented or did not compliment the couples on their dinner selections. Results indicated that food servers received significantly higher tips when complimenting their customers than when not complimenting them. These results and their implications are discussed.
Seiter, J. S. (2007). Ingratiation and Gratuity: The Effect of Complimenting Customers on Tipping Behavior in Restaurants. The Journal of Applied Social Psychology, 37 (3), 478-485.