Effects of Tattoos on Perceptions of Credibility and Attractiveness
This study examined the effects of tattooing on perception of a male's and a female's credibility and attractiveness. 74 undergraduates viewed a photograph of a tattooed or nontattooed male or female model and then rated dimensions of the models' credibility and attractiveness. Analysis indicated that, although the models' attractiveness ratings were not affected by having a tattoo, their credibility ratings were generally lower when wearing a tattoo than when not wearing one.
Seiter, J. S., & *Hatch, S. (2005). Effects of Tattoos on Perceptions of Credibility and Attractiveness. Psychological Reports, 96, 1113-1120.
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