Persuasion and Social Influence Theories

Authors

John S. Seiter, Utah State UniversityFollow

Document Type

Contribution to Book

Journal/Book Title/Conference

The Encyclopedia of Communication Theory

Volume

2

Publisher

Sage Publications

Publication Date

2009

First Page

745

Last Page

749

Recommended Citation

Seiter, J. S. (2009). Persuasion and Social Influence Theories. In S. J. Littlejohn & K. Foss (Eds.), The Encyclopedia of Communication Theory (Vol. 2, pp. 745-749). Thousand Oaks, CA: Sage Publications.