Supply Chain Strategy and the Role of Suppliers: Evidence from the Indian Sub-Continent

M. S.S. Jajja
V. R. Kannan, Utah State University
S. A. Brah
S. Z. Hassan


Supply chain strategy is widely recognized as being a crucial component of a broader corporate strategy. However, the relationships between a firm’s strategic supply chain focus, the tactical orientation of its suppliers, and the firm’s performance, are less well understood. Much of what is known is also based on developed country contexts. This study empirically examines relationships between a buying firm’s supply chain strategy and operational dimensions of its suppliers in a developing country context.