How Does a B2B Customer Support Community Influence Customer Loyalty

Authors

Kristal R. Ray, Utah State UniversityFollow
Sander F. M. Beckers
Sterling A. Bone, Utah State UniversityFollow
Paul W. Fombelle, Northeastern UniversityFollow
Katherine N. Lemon, Boston CollegeFollow
Jenny van Doorn

Document Type

Presentation

Journal/Book Title

Proceedings of the Frontiers in Service Conference

Location

College Park, MD

Publication Date

1-1-2012

Comments

Finalist Best Practitioner Presentation Award

Recommended Citation

Ray, Kristal R.; Beckers, Sander F. M.; Bone, Sterling A.; Fombelle, Paul W.; Lemon, Katherine N.; and Doorn, Jenny van, "How Does a B2B Customer Support Community Influence Customer Loyalty" (2012). Management Faculty Publications. Paper 318.
https://digitalcommons.usu.edu/manage_facpub/318