The Power of a ‘Thank You’: The Influence of Customer Compliments on Customer Loyalty

Authors

Sterling A. Bone, Utah State UniversityFollow
Katherine N. Lemon, Boston CollegeFollow
Katie A. Liljenquist, Brigham Young UniversityFollow
R. Bruce Money, Brigham Young UniversityFollow

Document Type

Presentation

Journal/Book Title

Customer Management: Academia Meets Practice Conference

Location

Technical University of Munich

Publication Date

7-1-2008

Recommended Citation

Bone, Sterling A.; Lemon, Katherine N.; Liljenquist, Katie A.; and Money, R. Bruce, "The Power of a ‘Thank You’: The Influence of Customer Compliments on Customer Loyalty" (2008). Management Faculty Publications. Paper 362.
https://digitalcommons.usu.edu/manage_facpub/362