Comprehension and Perceived Believability in Seals of Approval in Advertising

Authors

Richard F. Beltramini
Edwin R. Stafford, Utah State UniversityFollow

Document Type

Article

Volume

22

First Page

3

Last Page

13

Publication Date

1993

Recommended Citation

Beltramini, Richard F. and Edwin R. Stafford (1993), “Comprehension and Perceived Believability in Seals of Approval in Advertising,” Journal of Advertising, 22 (September), 3-13