Men Resist Green Behavior as Un-Manly: A Surprising Reason for Resistance to Environmental Goods and Habits
Nature Publishing Group
Women have long surpassed men in the arena of environmental action; across age groups and countries, females tend to live a more eco-friendly lifestyle. Compared to men, women litter less, recycle more, and leave a smaller carbon footprint. Some researchers have suggested that personality differences, such as women's prioritization of altruism, may help to explain this gender gap in green behavior.
Brough, Aaron R. and Wilkie, James E.B. (2017), “Men Resist Green Behavior as Un-Manly: A Surprising Reason for Resistance to Environmental Goods and Habits,” Scientific American: Mind Matters, December 26, https://www.scientificamerican.com/article/men-resist-green-behavior-as-un-manly/.