Document Type

Article

Journal/Book Title/Conference

Research and Policy Brief

Volume

34

Publisher

Utah Women & Leadership Project

Publication Date

7-1-2021

First Page

1

Last Page

7

Abstract

As women’s political presence and influence have slowly continued to increase, the way they have been represented in the media has also evolved. Research spanning the past several decades indicates that women politicians continue to be disadvantaged in the way they are covered by the media. From newspapers to primetime television, the way female political candidates are represented is a crucial topic; recent research indicates that women are dissuaded from even entering the political realm due to patterns of gendered media reporting and that “media both produces and reproduces sexism.” Research evaluating media representation of female political candidates spans both the quantity and quality of coverage, including “volume of coverage, candidates’ viability, candidates’ issues, and candidates’ traits.” To date, however, there has been no specific research conducted in Utah on the intersection between media, gender, and politics.

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