Conservation, Environment, and Anti-littering

Valerie Jacobson, Utah State University

Abstract

Early conservation movements in the United States led to the development and creation of National Forests and Parks. This idea gave rise to a pristine untouched wilderness that should be set aside for all domestic and international tourists to enjoy. Setting this land aside for public access contributed to environmental movements designed to share the beauty of nature, show the fragile ecosystems, and educate on the destruction of waste when it is improperly disposed. Anti-liter campaigns for Utah showcased the natural beauty of the state while sharing the message “Don’t Waste Utah” in commercials. Propaganda, full of political undertones, popularized the growing concern for nature. However, propaganda does not always possess or promote negative images. Instead, it can be used to educate. Propaganda takes shape in many forms with the intent to spread particular viewpoints of an individual or group. The Utah Department of Transportation utilized television commercial ad space to promote their anti-littering campaigns. Keeping America Beautiful, an educational advertisement campaign, promoted the evolving goals of the National Forests and Parks over the years. Focus on the reduction of waste or litter, reinforced through the use of educational pamphlets, impacted the future enjoyment of the National Forests and Parks.

 
Apr 14th, 1:30 PM Apr 14th, 2:45 PM

Conservation, Environment, and Anti-littering

Early conservation movements in the United States led to the development and creation of National Forests and Parks. This idea gave rise to a pristine untouched wilderness that should be set aside for all domestic and international tourists to enjoy. Setting this land aside for public access contributed to environmental movements designed to share the beauty of nature, show the fragile ecosystems, and educate on the destruction of waste when it is improperly disposed. Anti-liter campaigns for Utah showcased the natural beauty of the state while sharing the message “Don’t Waste Utah” in commercials. Propaganda, full of political undertones, popularized the growing concern for nature. However, propaganda does not always possess or promote negative images. Instead, it can be used to educate. Propaganda takes shape in many forms with the intent to spread particular viewpoints of an individual or group. The Utah Department of Transportation utilized television commercial ad space to promote their anti-littering campaigns. Keeping America Beautiful, an educational advertisement campaign, promoted the evolving goals of the National Forests and Parks over the years. Focus on the reduction of waste or litter, reinforced through the use of educational pamphlets, impacted the future enjoyment of the National Forests and Parks.