Title of Oral/Poster Presentation

The Postmodern Latino Rap Revolution

Class

Article

College

College of Humanities and Social Sciences

Faculty Mentor

Crescencio López-González

Presentation Type

Poster Presentation

Abstract

Throughout the songs and music videos of rising Latino rappers: Chingo Bling, Lil MoCo, Eddie G, LALA Romero and Nortec Collective, each musician respectively draws upon the benefits of pastiche in order to externally display genuine themed messages through their music. Themes of which include: political stances, racial stigmas, gang violence, celebrity influence, to name a few. Through the use and style of intertextuality, heteroglossia, and multicultural syncretism the rappers establish a platform which allows for lightened tone of conversation when dealing with rather controversial topics. Through rap music, these up-and-coming artists have bridged a gap, for those persons who may or may not have personally experienced said themes, allowing for greater conversation, and ultimately a hope for change, defiance, and action. In this research, the usage of parody will be investigated in modern Latino rap, particularly an analysis of how each rapper styles multilingual lyrics in their music videos. In order to achieve this goal, it will be necessary to review the image portrayed by the rapper, their lyrical construct of songs, and the atmosphere in which their videos are set. A variety of articles regarding Latino rap, and also the videos themselves, will aide in determining the specific themed messages that Latino rappers are attempting to convey to today’s audience. Specific songs will be chosen from each rapper in order to ensure an accurate portrayal of the variety of messages that Latino rappers are sharing today.

Location

The South Atrium

Start Date

4-12-2018 9:00 AM

End Date

4-12-2018 10:15 AM

Share

COinS
 
Apr 12th, 9:00 AM Apr 12th, 10:15 AM

The Postmodern Latino Rap Revolution

The South Atrium

Throughout the songs and music videos of rising Latino rappers: Chingo Bling, Lil MoCo, Eddie G, LALA Romero and Nortec Collective, each musician respectively draws upon the benefits of pastiche in order to externally display genuine themed messages through their music. Themes of which include: political stances, racial stigmas, gang violence, celebrity influence, to name a few. Through the use and style of intertextuality, heteroglossia, and multicultural syncretism the rappers establish a platform which allows for lightened tone of conversation when dealing with rather controversial topics. Through rap music, these up-and-coming artists have bridged a gap, for those persons who may or may not have personally experienced said themes, allowing for greater conversation, and ultimately a hope for change, defiance, and action. In this research, the usage of parody will be investigated in modern Latino rap, particularly an analysis of how each rapper styles multilingual lyrics in their music videos. In order to achieve this goal, it will be necessary to review the image portrayed by the rapper, their lyrical construct of songs, and the atmosphere in which their videos are set. A variety of articles regarding Latino rap, and also the videos themselves, will aide in determining the specific themed messages that Latino rappers are attempting to convey to today’s audience. Specific songs will be chosen from each rapper in order to ensure an accurate portrayal of the variety of messages that Latino rappers are sharing today.