Class
Article
College
Jon M. Huntsman School of Business
Department
Management Information Systems Department
Faculty Mentor
Yong Kim
Presentation Type
Oral Presentation
Abstract
In USA, the professional Major League Baseball (MLB) consists of 30 teams in two leagues, the National League and the American League. According to Forbes' estimate, the overall revenue of the league is at $9.46 billion in 2017, an average of 315.33 million U.S. dollars per team, which makes teams of MLB franchises the third-most worth on average after teams of the National Football League (NFL) and the National Basketball Association (NBA) (https://www.statista.com/statistics/193637/franchise-value-of-major-league-baseball-teams-in-2010/). In addition, the league-wide revenue of MLB franchises has almost doubled over the past ten years leading to an increase in the valuation of MLB franchises. Therefore, it is very critical for industry decision makers (e.g., regulators, executives, and administrators) and researchers in sports economics and marketing literature to calibrate models to either estimate the attendance demand or identify factors that affect the attendance, which will consequently determine the revenue of teams (Martins and Cro 2018; Borland and MacDonald 2003; Villar and Guerrero 2009).
Location
Room 155
Start Date
4-10-2019 9:00 AM
End Date
4-10-2019 10:15 AM
Included in
Substitution Effect in Sport Event Attendance
Room 155
In USA, the professional Major League Baseball (MLB) consists of 30 teams in two leagues, the National League and the American League. According to Forbes' estimate, the overall revenue of the league is at $9.46 billion in 2017, an average of 315.33 million U.S. dollars per team, which makes teams of MLB franchises the third-most worth on average after teams of the National Football League (NFL) and the National Basketball Association (NBA) (https://www.statista.com/statistics/193637/franchise-value-of-major-league-baseball-teams-in-2010/). In addition, the league-wide revenue of MLB franchises has almost doubled over the past ten years leading to an increase in the valuation of MLB franchises. Therefore, it is very critical for industry decision makers (e.g., regulators, executives, and administrators) and researchers in sports economics and marketing literature to calibrate models to either estimate the attendance demand or identify factors that affect the attendance, which will consequently determine the revenue of teams (Martins and Cro 2018; Borland and MacDonald 2003; Villar and Guerrero 2009).