The Role of Advisors in Recruiting
Academic Advising Today
Recruiting is a vital component within any college or university interested in attracting students. Everyone at the institution is involved with recruitment, including students, faculty, administration, and especially, academic advisors. Without recruitment, and the subsequent retention of students, an institution will perish! Nonetheless, in today’s competitive college market, which is compounded by current economic issues, recruitment requires more than a single informational letter from an academic advisor to potential students.
Peterson, D., Kem, L. (2009). The Role of Advisors in Recruiting. Academic Advising Today, 32, 4 & 19.