Title

The Role of Advisors in Recruiting

Document Type

Article

Journal/Book Title/Conference

Academic Advising Today

Volume

32

Publication Date

2009

First Page

4

Last Page

19

Abstract

Recruiting is a vital component within any college or university interested in attracting students. Everyone at the institution is involved with recruitment, including students, faculty, administration, and especially, academic advisors. Without recruitment, and the subsequent retention of students, an institution will perish! Nonetheless, in today’s competitive college market, which is compounded by current economic issues, recruitment requires more than a single informational letter from an academic advisor to potential students.

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