Document Type

Article

Journal/Book Title

Behavioral and Brain Sciences

Publication Date

6-2010

Publisher

Cambridge University Press

Volume

33

Issue

2

First Page

99

Last Page

100

Abstract

This commentary will extend the territory claimed in the target article by identifying several other areas in the social sciences where findings from the WEIRD population have been over-generalized. An argument is made that the root problem is the ethnocentrism of scholars, textbook authors, and social commentators, which leads them to take their own cultural values as the norm.

DOI

10.1017/S0140525X10000154

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