Behavioral and Brain Sciences
Cambridge University Press
This commentary will extend the territory claimed in the target article by identifying several other areas in the social sciences where findings from the WEIRD population have been over-generalized. An argument is made that the root problem is the ethnocentrism of scholars, textbook authors, and social commentators, which leads them to take their own cultural values as the norm.
Lancy, D.F. (2010) ‘When nurture becomes nature: Ethnocentrism in studies of human development’, Behavioral and Brain Sciences, 33(2-3), pp. 99–100. doi: 10.1017/S0140525X10000154.