Date of Award:

5-2016

Document Type:

Thesis

Degree Name:

Master of Science (MS)

Department:

Applied Economics

Committee Chair(s)

Kynda R. Curtis

Committee

Kynda R. Curtis

Committee

Ryan Bosworth

Committee

Ruby Ward

Committee

Roslynn Brain

Abstract

Tourism is one of the largest and most economically important industries in Utah. Local businesses and government agencies may increase their tourism-related profits through targeted marketing and product development. As tourists may differ from one another in terms of trip planning, party size, the activities they participate in, and more, it is important to understand who tourists are. The primary research purpose of this study was to explore and better understand the different types of tourists who visit Utah.

Data on tourists were collected through an in-person survey. This data was then used to place tourists into groups according to their demographics, interests, perceptions of Utah, and behaviors. Tourism industry professionals and other local businesses may use the results of this study to create products and experiences specifically designed to meet the needs and interests of specific types of tourists. Tourism industry profits may be improved through developing such products and experiences, as well as through marketing campaigns specifically targeted to certain tourist groups.

Checksum

3144719b543ab8e708dab862d05cf2c3

Download

Share

COinS

Copyright for this work is retained by the student. If you have any questions regarding the inclusion of this work in the Digital Commons, please email us at .