Gender-Role and Sexual Imagery in Television Advertisements: A Message and Audience Processing Analysis

Authors

D. Rouner
Melanie M. Domenech-Rodriguez, Utah State UniversityFollow
M. Slater

Document Type

Presentation

Journal/Book Title/Conference

Gender-Role and Sexual Imagery in Television Advertisements: A Message ad Audience Processing Analysis

Publication Date

1998

Comments

Presentation at the International Communication Association, Jerusalem

Recommended Citation

Rouner, D., Domenech Rodríguez, M.M., & Slater, M. (1998, July). Gender-role and sexual imagery in television advertisements: A message and audience processing analysis. Paper presented at the International Communication Association, Jerusalem.